Data Collection
Telephone Center
Stone
Research Services offers national and local telephone interviewing.
Qualified personnel and application of the latest technology create
the foundation for dependable and consistent data collection.
Our
interviewing personnel are direct employees specifically trained
for marketing research, customer satisfaction measurement, and
patient recruitment programs. To insure projects are both
cost-effective and completed to specification, interviewers are
evaluated on their accuracy, adherence to project requirements, and
productivity.
Our
CATI system (Computer Assisted Telephone Interviewing) uses today's
technology for automating clerical tasks: sample management, quota
control, and skip patterns; as well as to produce timely and
accurate status reports. The CATI software allows us to design
and manage the data collection process with maximum consistency and
efficiency. Question counts and topline reports are available
on a realtime basis. The software automates sample reports and
productivity measures, allowing our supervisors to concentrate on
monitoring the interviewers' execution of the questionnaire.
