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Staff
Toby Stone, President,
has 35-plus years of marketing research and business experience
that spans project design and analysis, account management,
business development, operations management, and strategic
business planning. He has extensive experience with
research issues related to customer services, packaged goods and
business-to-business marketing. Within customer
satisfaction measurement research, Stone has been on both sides:
as a designer/program director and as a user of measurement to
improve operations and to provide better client service.
In 1989, he directed the formation of one of the nation's
largest independent data collection and processing companies
with annual revenues of over $17 million. In 1996 Toby
founded Stone Research Services, a survey research data
collection and processing firm headquartered in Indianapolis.
The national Call Center was opened in Bloomington, IN, in 2001.
Toby earned a BS degree in Marketing from Indiana University and
completed graduate work in the MBA Program of the Indiana
University Graduate School of Business in Bloomington. He
is certified at the Expert level through the Marketing Research
Association (MRA) Professional Researcher Certification.
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Teresa Young, Director of
Client Services, has been involved in all aspects of the
research process during her more than 30 years of marketing
experience. Her past responsibilities include managing
a national data collection network and designing and
implementing marketing research projects, customer
satisfaction measurement programs, and database marketing
campaigns. She is also skilled in product development,
cost accounting and method analysis. Teresa earned a
BA in Sociology from Indiana University, an MBA from Butler
University, and has worked with Stone Research Services
since its founding in 1996. She is certified at the
Expert level through the Marketing Research Association (MRA)
Professional Researcher Certification.
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Jeff Shull, Project
Director, joined Stone Research Services as an
interviewer in 2002 and was promoted to Assistant Call
Center Director within the year. Jeff's data skills
founded a stream of process improvements for interviewing
operations, CATI programming, and tabulation processing.
Following a year's experience in 2005 as a Research Analyst
with a marketing research consulting firm, Jeff returned to
SRS in 2006 with responsibilities for project management and
post data analysis employing techniques to derive motivators
and key drivers from survey data.
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Cathy Stewart, Data
Processing Project Manager, provides tabulation
spec-writing and data processing functions. Cathy also
manages code development and coding production for
open-end/attitude questions. Cathy joined Stone
Research Services in May 2002. She has worked in the
market research industry since 1975 including fourteen years
with Strategic Marketing as a programmer and Manager of Data
Processing. Cathy began her career in market research
at Walker Information as an interviewer but she quickly
became involved in data processing and advanced from coding
and data entry through tabulation spec writing to tabulation
supervisor and trainer. Cathy is a graduate of Indiana
University with a BA in Computer Technology.
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Michelle Marks,
Programmer/Analyst, is responsible for sample preparation
and CATI programming. Michelle coordinates the
interface of telephone and on-line data sets to insure
consistency and accuracy. Michelle joined Stone
Research Services early in 1998 in the capacity of
Programmer/Analyst. She is responsible for CATI
programming, sample processing, database management, HTML
scripting, and data processing and output. She has
worked in the market research industry for thirteen years.
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Gwen Lipinski, Call Center
Administrative Director (Bloomington) has worked in the
market research industry for ten years, eight of which have
been with Stone Research Services. Gwen began at Stone
as an interviewer and was promoted through the supervisory
ranks to Call Center Director. Gwen opened the
Bloomington Call Center in 2001 and served as the center
manager until 2006. As Administrative Director, Gwen
is responsible for recruitment, selection, and hiring of
personnel, facility maintenance, and telephone and computer
systems configurations and maintenance.
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Lorraine Lovig,
Bloomington Call Center Director, is responsible for
project and interviewing operations of the Bloomington Call
Center. Lorraine trains and manages the telephone
interviewing and supervisory staff and oversees quality
control and production processes. Lorraine has overall
operational responsibility for executing the projects to
exact specification and quality of work. Lorraine
began her career at Stone as the Evening Shift Director in
2001. Prior to joining Stone, Lorraine worked for
seven years at Indiana University's Center for Social
Research. Lorraine received her BS in Finance at the
University of Cincinnati's College of Business
Administration.
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