Staff

Toby Stone, President, has 35-plus years of marketing research and business experience that spans project design and analysis, account management, business development, operations management, and strategic business planning.  He has extensive experience with research issues related to customer services, packaged goods and business-to-business marketing.  Within customer satisfaction measurement research, Stone has been on both sides: as a designer/program director and as a user of measurement to improve operations and to provide better client service.  In 1989, he directed the formation of one of the nation's largest independent data collection and processing companies with annual revenues of over $17 million.  In 1996 Toby founded Stone Research Services, a survey research data collection and processing firm headquartered in Indianapolis.  The national Call Center was opened in Bloomington, IN, in 2001.  Toby earned a BS degree in Marketing from Indiana University and completed graduate work in the MBA Program of the Indiana University Graduate School of Business in Bloomington.  He is certified at the Expert level through the Marketing Research Association (MRA) Professional Researcher Certification.

Teresa Young, Director of Client Services, has been involved in all aspects of the research process during her more than 30 years of marketing experience.  Her past responsibilities include managing a national data collection network and designing and implementing marketing research projects, customer satisfaction measurement programs, and database marketing campaigns.  She is also skilled in product development, cost accounting and method analysis.  Teresa earned a BA in Sociology from Indiana University, an MBA from Butler University, and has worked with Stone Research Services since its founding in 1996.  She is certified at the Expert level through the Marketing Research Association (MRA) Professional Researcher Certification.

Jeff Shull, Project Director, joined Stone Research Services as an interviewer in 2002 and was promoted to Assistant Call Center Director within the year.  Jeff's data skills founded a stream of process improvements for interviewing operations, CATI programming, and tabulation processing.  Following a year's experience in 2005 as a Research Analyst with a marketing research consulting firm, Jeff returned to SRS in 2006 with responsibilities for project management and post data analysis employing techniques to derive motivators and key drivers from survey data.

Cathy Stewart, Data Processing Project Manager, provides tabulation spec-writing and data processing functions.  Cathy also manages code development and coding production for open-end/attitude questions.  Cathy joined Stone Research Services in May 2002.  She has worked in the market research industry since 1975 including fourteen years with Strategic Marketing as a programmer and Manager of Data Processing.  Cathy began her career in market research at Walker Information as an interviewer but she quickly became involved in data processing and advanced from coding and data entry through tabulation spec writing to tabulation supervisor and trainer.  Cathy is a graduate of Indiana University with a BA in Computer Technology.

Michelle Marks, Programmer/Analyst, is responsible for sample preparation and CATI programming.  Michelle coordinates the interface of telephone and on-line data sets to insure consistency and accuracy.  Michelle joined Stone Research Services early in 1998 in the capacity of Programmer/Analyst.  She is responsible for CATI programming, sample processing, database management, HTML scripting, and data processing and output.  She has worked in the market research industry for thirteen years.

Gwen Lipinski, Call Center Administrative Director (Bloomington) has worked in the market research industry for ten years, eight of which have been with Stone Research Services.  Gwen began at Stone as an interviewer and was promoted through the supervisory ranks to Call Center Director.  Gwen opened the Bloomington Call Center in 2001 and served as the center manager until 2006.  As Administrative Director, Gwen is responsible for recruitment, selection, and hiring of personnel, facility maintenance, and telephone and computer systems configurations and maintenance.

Lorraine Lovig, Bloomington Call Center Director, is responsible for project and interviewing operations of the Bloomington Call Center.  Lorraine trains and manages the telephone interviewing and supervisory staff and oversees quality control and production processes.  Lorraine has overall operational responsibility for executing the projects to exact specification and quality of work.  Lorraine began her career at Stone as the Evening Shift Director in 2001.  Prior to joining Stone, Lorraine worked for seven years at Indiana University's Center for Social Research.  Lorraine received her BS in Finance at the University of Cincinnati's College of Business Administration.

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Intech Park, Suite 100   6640 Intech Blvd.   Indianapolis, IN 46278 
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